Privacy policy

Last updated: May 4, 2026

Princess Avenue Privacy Policy

This Privacy Policy describes how Princess Avenue (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit or make a purchase from our store hosted on Shopify (the “Site”). Our store primarily sells print-on-demand products that are produced and fulfilled by third-party partners after an order is placed.

  1. Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including:

  • IP address

  • Web browser and device type

  • Time zone

  • Cookies installed on your device

  • Pages viewed, time spent, and interaction data

  • Referral sources (such as Instagram or other platforms)

This information is collected using cookies, log files, and tracking technologies.

When you place or attempt to place an order, we collect:

  • Full name

  • Billing address

  • Shipping address

  • Email address

  • Phone number (if provided)

  • Payment information (processed securely through Shopify and its payment processors; we do not store full payment details)

  1. Print-on-Demand Fulfillment

All physical products sold by Princess Avenue are made to order through print-on-demand partners.

When you place an order:

  • Your order details (name, shipping address, and product selection) are securely transmitted to our fulfillment partners

  • Products are created, packaged, and shipped on demand

  • Production times may vary before shipment

We only share the information necessary to fulfill your order.

  1. How We Use Your Information

We use your personal information to:

  • Process and manage orders

  • Send order confirmations, production updates, and shipping notifications

  • Coordinate with print-on-demand partners for fulfillment

  • Provide customer support

  • Screen orders for fraud or risk

  • Improve our website, product offerings, and customer experience

If you opt in, we may also send marketing communications such as product launches, updates, and promotions. You can unsubscribe at any time.

  1. Sharing Your Personal Information

We do not sell or rent your personal information.

We share your information only with trusted third parties required to operate our business, including:

  • Shopify (our ecommerce platform and checkout provider)

  • Payment processors (to securely complete transactions)

  • Print-on-demand fulfillment partners (to produce and ship your order)

  • Shipping carriers (to deliver your order)

  • Analytics providers (such as Google Analytics)

  • Email marketing providers (if you subscribe)

These third parties only receive the information necessary to perform their services.

We may also disclose your information if required to comply with applicable laws, regulations, or legal requests.

  1. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enable core site functionality (cart, checkout, login)

  • Remember your preferences

  • Analyze site performance and traffic

  • Support marketing and advertising efforts

You can manage or disable cookies through your browser settings. Disabling cookies may affect how the Site functions.

  1. Behavioral Advertising

We may use your information to provide targeted advertisements through platforms such as Instagram, Facebook, and Google.

You can opt out of targeted advertising through your account settings on those platforms or by visiting:
http://optout.aboutads.info/

  1. Data Retention

We retain your order and customer information for business records, order tracking, and legal compliance unless you request deletion.

  1. Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you

  • Request correction of inaccurate data

  • Request deletion of your personal data

  • Opt out of marketing communications

To exercise these rights, contact us using the information below.

  1. Third-Party Links

Our Site may contain links to third-party platforms or services. We are not responsible for the privacy practices of those external websites.

  1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updates will be posted on this page with a revised “Last Updated” date.

  1. Contact Information

For questions about this Privacy Policy or your personal data, please contact:

Email: theprincessavenue@gmail.com